Tailor your communication to the personas you’re addressing in your B2B social media strategy. An executive might appreciate a different tone than a social media manager, but your core message should always shine through. Tal es el caso de Auth0, que ha utilizado con éxito el enfoque B2B de ventas https://b2b-networking23455.dgbloggers.com/33553302/la-guía-definitiva-para-b2b-marketing