Strategic alignment – Ensure that your partner’s vision, mission, and goals align with yours. Look for companies that share a common purpose and are committed to similar values. It’s no use presenting a green brand image when your partners are leaders Sopra neglecting the environment, for instance. Complementary capabilities – https://b2bmercato77543.hazeronwiki.com/7590076/poco_conosciuto_fatti_circa_b2b_produttore