In the field of digital advertising, understanding key metrics is important to measure success and optimize ad revenue. One with the most widely used metrics for publishers, advertisers, and marketers alike is ecpm. eCPM serves as a standard metric to evaluate the profitability and gratification of ads, helping advertisers determine https://pratt-kim.federatedjournals.com/ecpm-what-it-is-and-why-it-matters-in-digital-advertising