Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endbenutzer data (brands can merge first- and third-party data to strengthen targeting capabilities). Unlike other media buying types we looked at, programmatic direct doesn’t follow a bidding process. The inventory is sold directly https://tbookmark.com/story17437252/5-wesentliche-elemente-f%C3%BCr-anzeigenimpressionen